“I think it’s a designer’s responsibility to try to break the rules and the barriers”

“I think it’s a designer’s responsibility to try to break the rules and the barriers”

Gianni Versace

VIDEO DESIGN

“A new way to distinguish”

Few years ago, a viral video could only be transmitted on television. With the rise of Internet, Marketing and Communication have increased their potential and range, especially thanks to video graphic web communication. We can provide a successful and up to date service of video production, in accordance with values and identity desired by the Customer.

The emotional impact of a video on the audience is not comparable to any other tool. That is the reason why the most famous companies invest the majority of their promotion funds in huge advertising spots production: the ideal tool to connect brand and image to a specific message. We are ready to create the visual and video story of the Customer, to spread its values and identity, to share its products and services. We will make its representation unique thanks an exclusive and personalized storytelling.

Our videos are tailor made in terms of length (few seconds, trailers, designed for socials), and context (based on the users of the different tools). We take advantage of the Internet digital world to share our videos – after an accurate study of goals, targets and budget – on any devoted item: Vimeo and Youtube, as well as on the social networks (Facebook, Instagram and Linkedin). We are willing to provide a complete and ever-changing service, being open minded, curious and responsive to technological revolutions we will have to face day by day.

Our videos are tailor made in terms of length (few seconds, trailers, designed for socials), and context (based on the users of the different tools). We take advantage of the Internet digital world to share our videos – after an accurate study of goals, targets and budget – on any devoted item: Vimeo and Youtube, as well as on the social networks (Facebook, Instagram and Linkedin). We are willing to provide a complete and ever-changing service, being open minded, curious and responsive to technological revolutions we will have to face day by day.

Virtual Tour Google Street View

Video tour is the best tool to engage people in an active exploration of contents. It is not a video, but a sequence of photos combined through a particular technology, making it possible to display a full-access photographic overview of the environment.

In this regard we are very proud to cooperate with a certified by Google photographer, able to realize Google Street View Virtual Tours, offering the Customer higher visibility and a better ranking on Google thanks to this specific technology.

EDITING VIDEO

In terms of marketing and communication, a video consists of two steps: images’ shooting (direction) and editing. In the web advertising world these two figures often merge into one, so that the video maker is also expert on video editing

Editing represents a crucial phase of video production, and according to our philosophy we always share ideas, projects and concept with our Customer. We consider characteristics and functionality of the product and of the video, in order to plan the editing step as well as possible. Then we develop an operating briefing of the project, which should be appealing to the user. To make it attractive, we need to define the length, the best coordination of each single scene, taking care of sound and soundtrack, the best alternation of frames, use of subtitles in case sound is not available. The purpose is to make videos emotional and in accordance with Customer’s strategical and functional targets, as well as with its budget, to achieve the most efficient and effective solution

EDITING VIDEO

Segue immediatamente poi, lo sviluppo del Corporate identity, ossia quell’immagine concettuale che l’Azienda ha intenzione di esternare al proprio pubblico e ai propri partner attraverso tutti i suoi canali, trasmettendo sempre la stessa filosofia.

Questa identità aziendale è l’anima di tutta la comunicazione visiva, che porta poi alla creazione del marchio e di tutte le caratteristiche grafiche, da noi scelte in sinergia con il Cliente, con l’obiettivo di “comunicare sé stessi all’esterno”. Attuare un preciso studio dell’Azienda, del brand e dei valori ad essi connessi, ci consente di ottenere riconoscibilità, e soprattutto distinzione dai “competitor”.

PORTFOLIO